
In 2018 I started a little guerrilla sticker project. The goal of ‘BE NICE’ is very straightforward: making the world a more friendly place to live.
We’re so caught up in the corporate rat race, which only focusses on making money, that we’ve lost track of what really makes life worth living. And it is not consumerism, being selfish, a big ego or mass marketing events. It’s the simple interactions with other people: a smile, a greeting or a simple ‘thank you’.
The system makes us rude to each other just to get ahead. Screw that!
So get out there, fuck the system and be nice!
– Shellac